Transformation: The new Monami Hub on Europaallee
Anyone who has walked past the corner of Langstrasse opposite the 25hours Hotel in recent months will certainly have noticed it. The conversion of a former nursing home at Langstrasse 119 has given rise to the Spät restaurant, or for a time the Action Burger, but something new has also been created above the first floor. All from the Immobilien-Innovator Immobilienkosmos concept. New office space is being created on the upper floors, as well as a restaurant and an audio studio right in the pulsating heart of Langstrasse.
Just the right environment for the up-and-coming PR agency Monami, which is young, lively and creative. The team will use the second floor of the former nursing home as an office for 25 employees for five years. A spacious and creative workspace of over 400 square meters will be created in a former ward of the nursing home. It will support the agency in creating its content in all colors and forms, be it social media, strategy, consulting or campaigns. An exciting task for Raumtakt.
Workplace: Changing offices
Because Monami primarily creates new content for modern channels, one of the most important concerns was to make the "vibe" of the nursing home disappear. White ceiling lights, hospital doors, linoleum flooring. Raumtakt broke through this aesthetic with lots of color. The partition-like rooms were broken up with wall openings and transformed into an open-plan office.
Nevertheless, there are lockable rooms on the side with retreats for meetings or an after-work beer. The windows of these rooms look directly onto the lively Langstrasse and the Hotel 25hours. The color codes on the doors indicate the use of the respective rooms and reflect Monami's corporate identity. Some rooms were consistently painted monochrome, splashes of color were provided in certain places and the remaining white on the walls was refreshed. This makes the new Monami Office colorful, yet restrained enough to be used by the Monami team.
Fast implementation, low costs
The project could only be implemented in this short time frame thanks to flexible contractors and quick decisions. Predetermined breaking points were staged to give the extension character and, not least, to reduce costs. Ultimately, the aspect of interim use also played an important role in the conversion.
A spacious and creative workspace of over 400 square meters was created in the former ward of the retirement home. It is intended to support the agency in creating its content in all colors and forms, be it for social media, strategy, consulting or campaigns. The rooms and signage are based on the colors of the Monami logo. Raumtakt pursued its circular economy philosophy for this commission: components, lights and glass are to be reused in the design concept. In this way, Raumtakt aims to conserve resources and promote circular construction through efficient project management
