P1017. International trade fair stand for Fouta
At a glance
Focus: Raumtakt designs a sustainable exhibition stand with local wooden elements for the Fouta label that presents the lightness of the textiles in an authentic bathroom atmosphere.
Number: 1017.00
Discipline: Interior design
Typology: Residential
Service: 2 preliminary study, 3 project planning, 4 tender, 5 realization
Year: 2017 - 2018
Costs: CHF 50,000.00
Location: Frankfurt, Paris and Zurich
Client: Rigotex AG (formerly Meyer-Mayor AG)
The project
Raumtakt was commissioned to design and plan a sustainable trade fair stand for the young and innovative label Fouta, a brand of Meyer-Mayor AG. This celebrated its premiere at the "Neue Räume 17" event in November and was presented at the Ambiente textile trade fair in Frankfurt in 2018. In the concept, Raumtakt took into account the lightness of the Fouta textiles by using wooden elements from local forestry to create the atmosphere of a bathroom in which the Fouta towels come into their own. Elements such as the washbasin or the reproduction of shower rails intensified this effect. A key criterion for the design was a space-saving concept, which was achieved using modular, interlocking elements. In addition, the integration of discreet storage spaces for clothing, soaps as give-aways, brochures and staff catering was an important requirement. Raumtakt designed a bar with kitchen stools as one of the main attractions of the trade fair stand, which served as an informal meeting point for customer discussions about the product.
